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HAILO as a sponsor on TV
HAILO could be seen on RTL2 on four Saturdays in September. As a sponsor, the brand presented the programme "Die Schnäppchenhäuser - Der Traum vom Eigenheim" (The Bargain Houses - The Dream of Home Ownership) from 12:15 to 16:15 with 10 commercials each. The spots were played at the beginning of the programme (opener), after each commercial break (reminder) and at the end (closer) with the message "This programme is presented to you by HAILO".
The content of the commercial and the programme match each other perfectly. The inventor of the aluminium household ladder has broken new ground with the animation style. In this way, the likeable HAILO handyman presents the brand to a broad and at the same time ideally suited audience, thus strengthening HAILO's brand awareness in a fitting environment.