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Hailo one of the elite brands of 2014

Hailo is on the big stage! On 5 June 2014, the company picked up a very special prize at the Plus X Award Night in Bonn: the "Most Innovative Brand of the Year 2014" in the Accessories category.

The prize-giving ceremony for the 24 most innovative brands of the year was the climax of the glamorous gala event held in the former plenary chamber of the first German parliament building and a highly emotional moment for the winners, because the world’s biggest innovation awards for technology, sport and lifestyle are regarded as the Oscars of the industry. This year’s VIP event again saw several hundred leading representatives of trade and industry gather together with prominent personalities from the media, society and politics.

Every year the awards honour those innovative and future-oriented products that have at least one "Plus X" factor as their unique selling point. Hailo joined the leading pack thanks to not less than two successful Plus X Award winners. In addition to the AluBag, an unusual designer waste paper bin, the independent, high-carat jury drawn from 25 sectors of industry was also impressed by the Hailo U universal designer stool.

Proprietor Sebastian Loh was beaming with price when he picked up the golden trophy: "The prize is proof that we have done good work, which as a brand of the century is also what we aspire to. The award is not only a reward but also an obligation to go on developing innovative products in the future." He then handed the award over to the director of the Consumer Goods division, Charlos Schmidt. He expressed his thanks to the innovation teams, which were represented by the head of product management, Oliver Maaß. Schmidt concluded: "The prize is fantastic confirmation that we need to keep promoting the creativity of our own staff and letting them develop bold ideas."

It was an unforgettable evening for everyone involved, not least because this year’s venue offered a unique framework for the cross-industry event, traditionally a symbiosis of elegant evening function, multimedia entertainment and business networking. As in previous years, television station Anixe will broadcast the major awards ceremony across Europe. The transmission date is 28 June 2014 at 20.15.

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