This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information during future visits to this site: Google Analytics deaktivieren.
Contract data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the site visitors. This data is derived from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC), depending on your previous usage and surfing behavior.
If you have given permission, Google will link your web and app browsing history to your Google Account for this purpose. This allows the same personalized advertising messages to be delivered on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.
You can permanently opt-out of cross-device remarketing/targeting by disabling personalized advertising in your Google Account, following this link: https://www.google.com/settings/ads/onweb/.
The summary of the data collected in your Google Account is based solely on your consent, which you can give or withdraw to Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection transactions that are not merged with your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6, para. 1, lit. f, DSGVO. The legitimate interest results from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
In the context of Google AdWords we use the so-called conversion tracking. When you click on an ad served by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was redirected to that page.
Every Google AdWords customer receives a different cookie. The cookies cannot be tracked on the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive information that can be used to identify users personally. If you do not wish to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. They will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general and to activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 letter f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.
Our website uses the visitor action pixel of Facebook, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.
This allows the behaviour of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to allow advertisements to be placed on pages within Facebook and outside of Facebook. This use of the data cannot be influenced by us as site operator.
You will find further information on the protection of your privacy in the Facebook data protection information: https://www.facebook.com/about/privacy/.
You can also disable the Custom Audiences remarketing feature in the Advertising Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook for this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: https://www.youronlinechoices.com/ie/your-ad-choices.
Using the Hotjar Utility
This website uses the web analytics service Hotjar of Hotjar Ltd. on some websites. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe)
With this tool, movements on the websites where Hotjar is used can be traced (so-called heat maps). For example, you can see how far users scroll and which buttons users click on how often. Furthermore, the tool also allows you to obtain feedback directly from the users of the website. In this way we obtain valuable information to make our websites even faster and more customer-friendly.
The securatek GmbH & Co. KG pays particular attention to the protection of your personal data when using this tool. So we can only understand which buttons are clicked, the course of the mouse, how far it scrolls, the screen size of the device, device type and browser information, geographic location (country only) and the preferred language to display our website. Areas of the websites in which personal data of you or third parties are displayed are automatically hidden by Hotjar and can therefore not be traced at any time.
Hotjar offers each user the possibility of preventing the use of the Hotjar tool by means of a "Do Not Track" header, so that no data about the visit of the respective website is recorded. This is a setting that all common browsers support in current versions. For this purpose, your browser sends a request to Hotjar with the information to deactivate the tracking of the respective user. If you use sipgate websites with different browsers/computers, you will need to set up the "Do Not Track Header" for each of these browsers/computers separately.
You can find detailed instructions with information about your browser at: https://www.hotjar.com/privacy/do-not-track/
More information about Hotjar Ltd. and about the Hotjar tool is available at: https://www.hotjar.com
On this website we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: +353 1 5187500.
This is an integrated software solution with which we cover various aspects of our online marketing. These include among others:
E-mail marketing (newsletters as well as automated mailings, for example to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses etc.) contact management (e.g. user segmentation & CRM), landing pages and contact forms.
We also use HubSpot's live chat service "Messages" (round chat icon at the bottom right of the screen) to send and receive messages on some sub-pages to improve the user experience on our site. If you agree and use this function, the following data will be transmitted to the servers of HubSpot:
- Content of all sent and received chat messages
- Context information (e.g. page on which the chat was used)
- Optional: user's e-mail address (if provided by the user via chat function)
The legal basis for the use of Hubspot's services is Art. 6 I f DS-GVO - legitimate interest. Our legitimate interest in using this service is to optimize our marketing efforts and improve the quality of our service on the website.
HubSpot is certified under the EU - U.S. Privacy Shield Framework and is subject to TRUSTe's Privacy Seal and the U.S. - Swiss Safe Harbor Framework.
More information about cookies at HubSpot can be found under cookies set and cookies used.
Live chat (chat files)
In addition to the purely informative use of our website and the registration with the customer account, there is the possibility to interact with us via live chat. To improve the user experience in our applications, we offer communication via the Hubspot live chat service. We process the information and messages you send us for this purpose. If you use the live chat, we can see if and when you have read a message. This way we know how to best reach you. Please do not provide us with sensitive information or account details via live chat. You enter the data into the chat.
For the use of live chat, data may be processed outside the EU. The processor is subject to the obligation of the US/EU Privacy Shield, which obliges them to fully comply with the German data protection laws.
Because we know that the processed data may represent sensitive information for you, the sending of sensitive documents via chat is not intended.
We store your data as long as your customer account is active, in order to be able to access the entire communication process in case of queries.