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HAILO stands for products that are easy to use

Our trademark is the red HAILO dot. It stands for highest quality and comfortable handling. Behind this is the attitude of a responsible family business, a consistently high level of product quality with easy handling and high reliability and last but not least our excellent service, fast reactions, competent and customer-oriented. We apply these values in all our products, business units and processes. That is our claim. You can rely on us. That is what we guarantee.

HAILO, the brandladder

Ladders and folding steps are products which require high safety standards. They need to measure up to the trust shown in the HAILO brand in their day-to-day use. Retailers and end users have invested a great deal of confidence in us and made us the outright market leader.

81% brand recognition*

With a brand recognition of 81 per cent, HAILO is right in front when it comes to safety ladders. Our ladders are easy and convenient to use while offering safety and maximum quality. HAILO also stands for a fast, reliable service.*

A woman is standing in a stairwell next to a stair landing on which a stepladder is standing
Brand awareness of Hailo for ladders compared to the competition

* Source: Market research carried out by Logibrand GmbH on 16.08.2018

Brand of the Century

Over the course of time, HAILO has become a brand that people trust. Since 2004, HAILO has been declared one of the “Brands of the Century” in German-speaking markets, giving it star billing in the brand world as only the brands selected for this honour are those that have made a decisive impact on a particular product sector. As the inventor of the aluminium household ladder, we are proud of this title.

Confirmation of brand and design excellence: HAILO now member of German Design Council

Combining form and function in perfect harmony for decades is an outstanding entrepreneurial achievement that is increasingly becoming a focus for companies.

The German Design Council [Rat für Formgebung] is a foundation which has recently adopted HAILO as a new member. As a result, the leading global manufacturer of ladder systems, waste bins and kitchen accessories finds itself in esteemed company.

Founded 70 years ago, the organisation is one of the world’s leading centres of excellence in design and brings together the major German brands. More than 230 design-orientated companies from a wide variety of sectors are involved in the German Design Council - from automotive and architecture, bathrooms and kitchens right through to the lifestyle industry.

In this Who’s Who of brands, global corporate groups join forces with SMEs for a shared purpose: design which creates cultural and commercial values. This is also reflected in its series of publications entitled “The Major German Brands”, in which members of the foundation present themselves. For the Haiger-based family-owned company, it is an ideal platform for underlining HAILO’s high standard of design and its rigorous and successful brand management. The brand with the red dot enjoys a high level of brand recognition and stands for top Made in Germany quality. In terms of design and innovation, HAILO regularly sets benchmarks in the industry and the many awards it has received are impressive proof of this.

Logos of various awards that Hailo has received
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