This success is the result of a consistent brand policy that began with the introduction of the red dot as a logo in 1971. Such recognition is only possible through products that convince with a clear design language, high quality, great innovative strength and excellent functions.
With its inclusion in the circle of "Great German Brands", the HAILO brand has now once again received a great honour: curated by the independent German Design Council, the publication "The Great German Brands" has been published annually since 2013, presenting outstanding German brand companies. The volume with this year’s motto "connect. collaborate. continue.” brings together companies from the design-relevant industry that stand their ground in global competition with products "designed in Germany". The book was presented on 12 October 2023 in the presence of over 100 selected guests from industry, politics and culture at a festive design gala in the Soho House in Berlin. HAILO Managing Director Jörg Lindemann was on hand: "We at HAILO are proud to once again belong to the selected circle of major German brands," he says. "With this, an independent institution recognises the path that HAILO has consistently followed for many decades."
HAILO's inclusion in the illustrious circle of major brands is part of a multitude of awards and accolades that impressively demonstrate quality, functionality and innovation: In recent years, the brand's products have received various awards, including the Plus X Award, the Red Dot Design Award, interzum Award, iF Design Award, Focus Open Award, German Design Award and the German Innovation Award.